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ISC Class XII Prelims 2026 : Mass Media and Communication (Hiranandani Foundation School (HFS), Thane)

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HIRANANDANI FOUNDATION SCHOOL, THANE First Preliminary Assessment -November, 2025 Subject: Mass Media and Communication Time: 3 hrs M.Marks:70 Std: XII Date: 21/1/2025 Lustructions to Candidates 1. You are allowed an additional fifteen minutes for only reading the question paper. 2. They must NOT start writing during this time. 3. This question paper has four printed pages. 4. It is divided into three sections and has twelve questions in all. S. Answer all questions. 6. Section A has fourteen subparts which are very shortanswer questions. Each question carries 1 mark. 7. While attempting Multiple Choice Questions in Section A, you are required to write only ONE option as the answer. 8. Section B has seven questions which are short answer questions. Each question carries 4 marks, 9. Section C has fourquestions which are long answer questions. Each question carries 7 marks. 10. Internal choices have been provided in two questions in Section B and in one question in Section C I1. The intended marks for questions are given in brackets [J. SECTION A -14 MARKS Question 1 () The process of converting a message into symbolic form is known as: (a) Decoding (b) Encoding (c) Transmission (d) Feedback (ii)The Lumi re Brothers are credited with the invention of: (a) Radio (b) Television (c) Cinema (d) Printing Press ( i) Which of the following is an example of new media? (a) Newspaper (b)Podcast (c) Radio (d) Television 1 [1] (iv) Given bclow are the two statements marked Assertion and Reason. Rcad the statements carefully and choose the correct option. Assertion (A): Social media encourages participatory communication. Reason (R): Because it allows only traincd journalists to share content (a) A is true, R is false (b) A is false, R is true (c) Both A and R are true (d) BothAand Rare false is known as the father of Indian cinema. JO In journalism, the act of verifying facts before publication is called [1] Jny) The convergence of print, television, and digital platforms is called VuL() State whether the following are True or False: (a) Television is an example of interpersonal communication. [41 (b) The first Indian talkie film was Alam Ara. (c) New media has made information dissemination slower. (d) Podcasts are a form of on-demand audio media. [1] (ix) Define mass media. (x) State any one primary role of a news editor, [11 (xi) Name one advantage of media convergence. SECTIONB-28 MARKS Question 2 During a national election, citizens used multiple media platforms to discuss issues, share opinions , and verify information. Independent journalists streamed live updates on social media ,while television networks hosted debates and fact -checking sessions. This multi-platform engagement drew millions of young voters into the democratic process. () Explain how this is an example of Media Convergence. 21 (1) In what ways does the blending of traditional and new media enhance citizen participation in democracy? (21 Question 3 (4] () How does cinema reflect social change? OR (i) Explain the impact of 0 TT platorns on the Indian film industry. 2 Question 4 Discuss any two cthical responsibilities of a journalist in today's digital environment Question 5 traditional news reporting. Explain two major ways in which social media has influenced 4) Question 6 () Describe the rolc of radio in rural communication. 14] OR ( ) Discuss how FM radio stations have evolved in urban India. Question7 of television as a mass communication What are the advantages and disadvantages medium? Question 8" from contemporary Explain the concept of media convergence with a suitable example media. (4] 4) SECTION C- 28 MARKS Question 9 (i)) Explain the low-budget production process in the cinema industry highlighting its key 7 features, challenges, and advantages, using Shyam Benegal's film "Manthan" as an example to illustrate your points. Question 10 i)State the four functions of the Press Council of India and explain its significance in ensuring ethical journalism in India. (41 (i) Describe any three key features of new media. [3 Question 11 ) Analyze the role of joumalists in maintaining credibility in the era of misinfornation. OR (i) Explain the challenges and opportunities faced by television in competing with digital streaming services. Question 12 Read the passage below and answer the following questions: In today's media landscape, information flows rapidly across platforms. Atweet can spark a news story, a YouTube video can challenge mainstream narratives, and radio still serves as a reliable companion for millions. This convergence has blurred the lines between traditional and digital media, making audiences both consumers and producers of content. (i) Identify one example of media convergence from the passage. [1] (i) Mention two challenges faced by traditional media as highlighted in the passage. 21 (ii) Discuss how convergence has empowered audiences and changed media consumption patterns. ****

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