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DIRECTING MEANING Directing is the guidance, the inspiration, the leadership of those men and women that constitute the real core of the responsibilities of management. It is a part of management that ensures members work efficiently and effectively to achieve desired objectives. It is concerned with instructing, guiding, supervising and inspiring employees to achieve the predetermined objectives. It ensures that the employees may perform to the best of their abilities. IMPORTANCE OF DIRECTING Initiates action: The life spark of an enterprise and sets it into motion. It is the directing function which starts actual work to convert plans into results. Ensures coordination: The performance of one individual influences the performance of others. Managers integrate the efforts of subordinates through directing. It helps in creating mutual understanding and teamwork among members. Various techniques such as guidance, counselling and supervision are used. Helps stability and growth: Managers can fully utilise the capabilities of employees through effective leadership, motivation and interpersonal communication. Improves efficiency: Every member of a work group has some potential. Managers utilise this potential through motivation and leadership which are parts of directing. A manager persuades his subordinates to work to the best of their abilities and contribute towards achievement. Facilitates change: An enterprise must adjust itself to the changes in its environment. Employees must be informed about the need and benefits of such changes. A manager can persuade his subordinates to accept and carry out changes from time to time in their own interest. Balance in the organisation: Individuals join organisation to satisfy their personal needs and goals. Managers bring out balance between individual interest of employees and organisational interests through directing function. ELEMENTS OF DIRECTING MEANING OF SUPERVISION The word supervision consists of two parts a. Super b. Vision
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