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ISC Specimen 2013 Commerce

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ISC 12th
Indian School Certificate Examination (ISC), New Delhi
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COMMERCE (Three hours) (Candidates are allowed additional 15 minutes for only reading the paper. They must OT start writing during this time.) ------------------------------------------------------------------------------------------------------------------Answer Question 1 from Part I and seven questions from Part II. The intended marks for questions are given in brackets [ ]. -----------------------------------------------------------------------------------------------------------------PART I (30 Marks) Answer all questions. Question 1 [15 2] Answer briefly each of the questions (i) to (xv). (i) What is a government company? (ii) An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify. (iii) Distinguish between fixed capital and working capital. (iv) State any two objectives of UTI. (v) Explain the term retained earnings. (vi) Why is communication called a two way traffic? (vii) Differentiate between Memorandum of Association and Articles of Association. (viii) What is a Certificate of Incorporation? (ix) Define the term business ethics. (x) Distinguish between advertising and publicity. (xi) What is grapevine? (xii) Explain any two methods of sales promotion. (xiii) Outline the steps involved in planning. (xiv) State two differences between Marketing and Sales. (xv) What is the impact of the political environment on a business? 1 ISC Specimen Question Paper 2013

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Additional Info : ISC Board Specimen Question Paper 2013 Commmerce
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