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Notes 4th Year 2020 : all (Birla Institute of Technology and Science (BITS), Pilani)

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Vishal Singh
Birla Institute of Technology and Science (BITS), Pilani

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1. Business Strategic Planning Questionnaire Your ability to think, plan and act strategically will have a greater effect on your sales and profitability than anything else you do. Very often, a single change in your activities can lead to a major difference in your results. If you do not know the answers to these questions, or if you have the wrong answers, you can make mistakes in marketing, sales and business operations that can be fatal to your business. Answer each question the best you can. If you do not know the answer, or if you are unsure, it is important that you find out as soon as possible. Let us begin: 1. What business are you in? Define your business in terms of what you actually do for your customer to improve his or her life or work: 1. ______________________________________________________ 2. ______________________________________________________ 3. ______________________________________________________ 2. What is the mission of your company or firm? Define your mission in terms of what you want to achieve, avoid or preserve for your customers: 1. ______________________________________________________ 2. ______________________________________________________ 3. ______________________________________________________ 3. How do you want your customers to talk about your company, think about your company, or describe your company to others? What words do you want them to use? 8

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