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CBSE Class 10 Pre Board 2021 : English Language & Literature - Set 3 (CBSE Gulf Sahodaya Qatar Chapter, Doha)

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Pre-Board Examination (2020-21) English Language and Literature (Code 184) Class- X Max Marks: 80 Time: 3 hours General Instructions: (i) The question paper is divided into two sections. Section A: Objective Questions Section B: Subjective Questions (ii) (iii) (iv) Reading: Literature: Grammar: Writing: Literature: 20 Marks 10 Marks 10 Marks 10 Marks 30 marks 80 Marks All questions are compulsory. You may attempt any section at a time. All questions of that particular section must be attempted in the correct order. Part A (40 marks) 1. READING (20 marks) Read the passage given below carefully. 1. Have you ever gone to a mall not intending to buy anything, only to return with an armful of shopping that you were powerless to resist? The fault lies not with you. Clever marketing strategies were at work to catch your eye, hold your attention and make you give in. The trap is set long before you set out to the mall. Advertisers use everything, from product placement in films and TV shows, to bold and colourful advertisements that soften you up with their subtle messages. 2. Once you arrive at the mall the pitch for your money begins in earnest. Products are placed in prominent corners or set in confused layouts that force you to browse a little longer. Aromas that make you relax and clothes that simply beg to be touched or tried on, are other games that play on your senses. Thus, the odds of you leaving the mall without buying anything are slim. 3. In case of clothing stores as well, items are places strategically. You could have entered the store with the intent of buying a shirt for an occasion and once you have decided on it, on the way to the billing station you pass a shoe display. You decide that one pair of shoes can t hurt and continue on only to encounter the bag section. This is just an example of how cleverly the layout of each store is planned. 4. Many food companies with products high in sugar, fats and preservatives, target their advertising by building youth friendly brands and offering loyalty rewards. They promote product placement in areas frequented by children, including school environments, or on television programmes for young audiences. Studies have shown that children exposed to these advertisements are more likely to choose products seen there than children who are not. In fact, advertising targeted at children influences their value system and even strains the parent-child relationship. 5. At the end of the 1950s, author Vance Packard asked a question that resonates ominously today: By encouraging people constantly to pursue the emblems of success and by causing them to equate possessions with status, what are we doing to their emotions and their sense of values? I Page 1of 15 CBSE/Grade 10 /English/ Pre Board Paper / 2020-21

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