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business worksheet

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Fab Fathi
Shining Star International School

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SHINING STAR INTERNATIONAL SCHOOL, ABU DHABI BUSINESS STUDIES Lesson Marketing Work Sheet (3 MARKS) 1) Ajay was appointed as marketing head of Alfa Enterprise manufacturers of toothpaste and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels Of distribution to achieve the target he himself started visiting schools in backward areas. He found areas that even after taking various steps and counseling, some school children had not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission he started donating 200 toothbrushes and toothpastes every month to the school. i) Identify the channel of distribution Ajay would adopt for distribution of toothpastes and toothbrushes and justify it by giving one reason. ii) State any two values which Ajay wants to communicate to the society. (CBSE 2013) (3 MARKS) 2) Mansi, a shoe manufacturer for school students, decided to maximize her profit by producing and distributing at large scale and thereby reducing the average cost of production. I) Identify the Marketing Management Philosophy adopted by Mansi. ii) Explain this philosophy on the basis of (a)Main Focus (CBSE 2012) (b)Means and Ends (3 MARKS) 3) Nisha a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. I) Identify the Marketing Management Philosophy adopted by Nisha and ii) Explain this philosophy on the basis of (a)Main Focus (CBSE 2012) (b)Means and Ends (3 MARKS) 4) Crackers Ltd., a fire cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increase demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. (a)Identify and explain the important product related a decision that was not taken into consideration by the company. (b)Also, identify any two values which were violated by the company. (CBSE 2014) 5) ABC Crackers Ltd. A fire cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increase demand, the company employed people from nearby villages where there is a lot of unemployment. Because of the good behaviors of the management with the employees, more and more people wanted to join the company. As the products weren t in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality.

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